Abstract: Personas are a valuable tool to help guide product decisions by enabling team members to stay focused on users’ needs, behaviors, motivations and impediments. In this session we’ll use team activities to experience how personas are different from roles and demographics and why having your team empathize with users is important.
Come join us as we explore:
What user personas are
Why they are valuable
How personas help you generate successful user stories
How to avoid common pitfalls when creating personas
Target Audience: General
Keywords: Agile Enablement, User Experience, User Research, Human Interaction, User Personas, Software Development