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Session Details

Title: Personas Non Grata No More! - How to welcome personas into your user stories

Speaker: Kris Schroeder (Jessica Rensing)

Time/Room: 3:40 PM/Sterling (Ascendum)


Personas are a valuable tool to help guide product decisions by enabling team members to stay focused on users’ needs, behaviors, motivations and impediments. In this session we’ll use team activities to experience how personas are different from roles and demographics and why having your team empathize with users is important. Come join us as we explore: What user personas are Why they are valuable How personas help you generate successful user stories How to avoid common pitfalls when creating personas

Topic: Other

Target Audience: General

Keywords: Agile Enablement, User Experience, User Research, Human Interaction, User Personas, Software Development